The phenomenal growth of mobile phone users in Nigeria has led to SMS marketing becoming one of the most effective methods of communication. There is an increasing number of companies and agencies using premium SMS as part of their promotional mix, complementing marketing efforts with text promotions.

Furthermore, audience participation is now an integral part of many shows and sporting broadcasts. This has made the mobile phone the latest tool for marketers seeking to win over consumers.

SMS shortcodes offer companies as well as individuals the opportunity to generate extra revenue through the provision of interactive SMS or payment services to mobile subscribers.

ShortCode Applications:
Below are some examples of how short codes can be used;

  • SMS Competitions
  • SMS Voting
  • Text 2 Win promotions
  • Information services
  • SMS Quiz
  • Prize draws
  • Charity SMS donations
  • Redeemable mobile SMS vouchers
  • Subscription services

Excellent Features:

  • Fast & Efficient Setup
  • Excellent Payout in a 60 Day Cycle
  • Supports All Network
  • Full 24/7 Support
  • Variety of Platforms in the Box
  • No Monthly Access Fees
  • Charity SMS donations*


SMS short code is a 5 or 6 digit number, just like a phone number, but shorter and easier to remember. SMS short codes are used to receive and send out text messages to consumers and are issued by the shortcode provider. Shortcodes are leased on a yearly basis by companies or SMS service providers.

ShortCode Plans


Shared short codes are a low-cost and quick solution for a client expecting low to moderate volume of messages. With these short codes, you share a short code number with other customers and use keywords to direct messages to your particular application and/or trigger a specific response.

Keywords can also be used to reinforce the Company/brand name, as the mobile user would have to type the special keyword in order to interact with the company/brand.

TurningPoint Innovations provides an online web console for easy access to your messages realtime. Our shared shortcode tariffs are N30, N50 and N100.

The standard practice in using a shared shortcode involves a mobile user texting a keyword e.g. Users can text ‘XYZ’ to 35818 (Wherein XYZ is the keyword that identifies the service particular to the client). Additional information can be provided by the user after the keyword e.g. Users text ‘XYZ Name Location Age’ to 35818.

NOTE: The monthly access fee is waived unlike most other providers. Setup comes with one (1) keyword. Additional keywords can also be purchased from us. Setup duration is Between 3-5 business days for Shared short code.


Dedicated short codes are for clients who intend to provide a range of different mobile services, expect a high monthly volume of messages or want to offer more complex 2-way services.

Messages to the short codes are MO billed i.e. the user is charged once they send a message to the shortcode. Clients can choose their dedicated number and tariff from a range of our shortcodes.

TurningPoint Innovations provides an online web console for easy access to your messages realtime. Our dedicated shortcode tariffs are available in N10, N30, N50, N75, N100 and toll-free(zero-rated).

NOTE: The monthly access fee is waived. Dedicated shortcode require a minimum of 3 months to setup and activate the service. All dedicated shortcodes need to be approved by the Nigerian Communications Commission (NCC).

In both cases, several APIs are available for specialized services

Our ShortCode Offer

Dedicated Shortcode
  • Unlimited Keyword
  • Unlimited Shortcodes
  • Unlimited SMS Responses
  • Exclusive API
  • Billing Integration
  • Full and Exclusive Control
  • Real-time Control Panel
  • 24/7 Support
Shared Shortcode
  • 1 Keyword
  • Unlimited SMS Responses
  • Billing Integration
  • Full SetupWalkthrough
  • Real-time Control Panel
  • 24/7 Support
Reseller Package
  • Branded Reseller Website
  • Customers Short code Management Control Panel
  • Unlimited Desired Short code and keyword
  • Sub Re-sellers Management system
  • Unlimited No. of Sub Resellers
  • One Time Setup Fee
  • Full SetupWalkthrough
  • 24/7 Support
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