If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.
It is crucial for every business to establish its online presence, so you should start with having your own website. Creating a website is vital for business success and it is the best way to showcase your business to a vast majority of people. If you cannot decide whether you should create a business website or not, we will help you out by presenting you with the reasons why having a website will definitely help your business.
First Impressions Count
Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook, Twitter and Instagram as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.
Reach More Prospects Online.
A website is an important marketing tool for any business. A good website design makes it a very effective marketing tool. It is most needed when your business is starting up new. With a website, you can potentially reach a larger number of prospects. There is a great possibility of reaching many potential customers online than offline. In Nigeria and Africa, this is increasing very fast with improved internet access. Mobile phones and social media are key factors.
Having a website will certainly save you some money, since you don’t need a lot of money to design a quality website. It is definitely a cost-effective way to successfully advertise your business. Newspaper ads and posters would cost you more, so you should really consider the much cheaper option of promoting your business by means of a website. You can also find a good web host for a reasonable price that will provide you with the best service.
Facts and Figures
As of April 2020, according to Statista, there were 4.57 billion active internet users; making 59 percent of the global world population. In 2018, Nigeria had 92.3 million internet users – this figure is projected to grow to 187.8 million internet users in 2023. Therefore, there is a need for every small business owner to have their website – as it increases their reach.
Customer service is much easier when having a business website which is available for your customers at all times. All you need is a good team of people who will effectively do their job in the customer support service and that is a great way for your customers to trust you and for you to show them you care about them.